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branding.
strategy.
campaigns.
design.
experiences.
impact.
Free, practical tools from the studio. New experiments ship monthly — no spam, just tools.
15 usability dimensions, a friction map and prioritised quick wins for any website.
Open toolTen-dimension diagnosis of hook, clarity, hierarchy, CTA and conversion potential.
Open toolContrast, harmony, hierarchy and WCAG accessibility — plus a fixed, copy-ready palette.
Open toolSubmit any website and get a brand audit across eight dimensions, with Brand DNA.
Open toolDistinctiveness, scalability, typography and brand fit, with real pressure tests.
Open toolTurn a messy idea into an execution-ready strategic creative brief in three modes.
Open toolThese aren't lead magnets. Each one encodes a decision we already make in-house — how a palette should hold contrast, what makes a mark survive at favicon size, which friction actually costs you conversions — and lets you run that same judgement on your own brand before you spend anything on it.
Every tool is free, runs entirely in your browser and needs no account. Where a result is worth keeping you can share the scorecard; nothing is stored on a server.
FAQ
Yes — all six tools, full results included. No account, no email wall, no trial that expires halfway through.
Everything runs entirely in your browser. Nothing is uploaded or stored on a server — shared scorecards live only on the device that created them.
DOTS SCORE. It audits your brand across eight dimensions and tells you which of the other tools actually matters for you.
No. Every tool works in the browser on desktop and mobile — open the page and start.
New experiments land roughly every month. Each one starts as a real studio problem before it becomes a tool.