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Before a redesign
Map friction and quick wins so the redesign fixes measured problems, not imagined ones.
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branding.
strategy.
campaigns.
design.
experiences.
impact.
Put your website or product through the DOTS UX diagnostic. Find friction, confusion, and usability problems before your users do.
Don’t redesign everything. Find what actually needs fixing.
Yours in about 3 minutes. Run the audit
How it works
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Your URL plus product context — user, task and goal.
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Navigation, forms, mobile, accessibility — from real markup.
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Friction map, quick wins, effort matrix. No generic PDF.
What we diagnose
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First screen earns the second.
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Users can build a mental map.
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Labels say where things live.
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Core paths stay reachable.
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Controls say what they do.
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Written for humans.
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The eye knows the order.
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Nobody gets excluded.
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The product answers back.
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Caught before submit.
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Ask little, ask early.
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First-class, not afterthought.
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Short road to yes.
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Signal, not noise.
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The main job has a runway.
Example diagnosis
“YOUR INTERFACE LOOKS CLEAN. BUT THE NEXT STEP ISN’T OBVIOUS.”
Beautiful, browsable — quietly leaking users before the action that matters.
Audit my UXFAQ
A free usability diagnostic. Submit your site with product context and get a 0–100 score across 15 dimensions — plus a friction map, quick wins and prioritised fixes.
Your homepage is fetched and measured — headings, navigation, forms, CTAs, images, metadata — then scored by explicit rules. Anything needing interaction or manual review is labelled, never guessed.
No. It finds structural friction fast — what expert review catches in an hour. Real-user testing still answers why people hesitate.
Yes — audit, full diagnosis and shareable result. No account, no email wall. URLs are fetched once and never published.
A 5-second test, journey with friction levels, friction map, CTA and form checks, accessibility split, quick wins and an effort matrix.
When to use it
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Map friction and quick wins so the redesign fixes measured problems, not imagined ones.
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Triangulate where the journey breaks — forms, clarity, trust — before changing everything.
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Turn vague UX complaints into a ranked effort/impact list the whole team can act on.
That's a design problem with a research process behind it. Audit it free in 3 minutes — or we map the journey, fix the structure, and hand back a system your team can keep shipping against.