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Tools Insights

Guides and thinking behind our interactive tools — score your brand, debug your colors, test your logo, audit your UX.

Designing Dots interactive tools, frameworks and resources.

Latest in Tools

Score Your Brand Before You Redesign It: Set a Baseline First

Redesigns fail when nobody measured what was broken. How a 10-minute brand score turns opinions into a baseline — and the redesign into proof.

22 Sept 2026 · 6 min read

“Redesigns fail when nobody measured what was broken. How a 10-minute brand score turns opinions into a baseline — and the redesign into proof.”

tools

What Is a Brand Score and How Should You Measure Brand Strength?

What is a brand score? Learn a practical model to measure brand strength across clarity, consistency, distinctiveness, credibility, and momentum.

11 Jun 2026 · 6 min

tools

Website UX Checklist: How to Find Usability Problems Before Your Users Do

A practical UX checklist to find usability problems before users do. Heuristics, patterns, and quick tests used by Designing Dots.

1 Jun 2026 · 7 min

tools

Website Audit Checklist: 25 Things to Check Before You Redesign

Before you redesign, audit what you have. 25-point website audit checklist covering strategy, content, UX, SEO, and tech to save months of rework.

17 May 2026 · 6 min

tools

How to Choose a Brand Color Palette

How to choose a brand color palette that scales from website to product. A practical 7-step process with roles, contrast checks, and system rules.

21 Feb 2026 · 7 min

tools

How to Audit Your Brand: A Complete Brand Audit Checklist

A complete brand audit checklist to evaluate positioning, identity, messaging, and experience. The framework we use at Designing Dots.

11 Feb 2026 · 7 min

tools

Color Psychology in Branding: How to Choose Colors That Fit Your Brand

Color psychology in branding is about signal, not superstition. Learn what colors actually communicate and how to choose them for your brand context.

7 Jan 2026 · 7 min

tools

The Complete Brand Health Checklist for Startups

The complete brand health checklist for startups. 6 dimensions to assess your brand before raising, hiring, or redesigning — with scoring guide.

13 Dec 2025 · 7 min

Test it on your own brand.

DOTS SCORE

Your brand has a score. Find out what it is.

DOTS COLOR

Debug your brand colors — contrast, personality and fixes.

Follow the studio

See the work
as it happens.

Process, launches and thinking — on LinkedIn, Facebook and Instagram.

Tools Insights

Score Your Brand Before You Redesign It: Set a Baseline First

“Redesigns fail when nobody measured what was broken. How a 10-minute brand score turns opinions into a baseline — and the redesign into proof.”

What Is a Brand Score and How Should You Measure Brand Strength?

Website UX Checklist: How to Find Usability Problems Before Your Users Do

Website Audit Checklist: 25 Things to Check Before You Redesign

How to Choose a Brand Color Palette

How to Audit Your Brand: A Complete Brand Audit Checklist

Color Psychology in Branding: How to Choose Colors That Fit Your Brand

The Complete Brand Health Checklist for Startups

Test it on your own brand.

DOTS SCORE

DOTS COLOR

See the workas it happens.

Tools Insights

Score Your Brand Before You Redesign It: Set a Baseline First

“Redesigns fail when nobody measured what was broken. How a 10-minute brand score turns opinions into a baseline — and the redesign into proof.”

What Is a Brand Score and How Should You Measure Brand Strength?

Website UX Checklist: How to Find Usability Problems Before Your Users Do

Website Audit Checklist: 25 Things to Check Before You Redesign

How to Choose a Brand Color Palette

How to Audit Your Brand: A Complete Brand Audit Checklist

Color Psychology in Branding: How to Choose Colors That Fit Your Brand

The Complete Brand Health Checklist for Startups

Test it on your own brand.

DOTS SCORE

DOTS COLOR

See the workas it happens.

See the work
as it happens.

See the work
as it happens.