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Before approving a logo
Pressure-test the mark at favicon size, in mono and on dark surfaces before it ships everywhere.
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branding.
strategy.
campaigns.
design.
experiences.
impact.
Upload your logo for a 0–100 diagnosis — memorability, scalability, distinctiveness, brand fit — plus pressure tests.
Don’t generate another logo. Understand the one you have.
Yours in about 2 minutes. Run the audit
How it works
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Mark plus brand name, industry, intended personality.
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Pixel analysis — palette, complexity, symmetry, contrast — plus fit.
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Small sizes, mono, dark surfaces, avatars — fix what breaks.
What we diagnose
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Ownable — or wallpaper?
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Recalled tomorrow?
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Restrained at small sizes?
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Readable where it's seen?
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Billboard to favicon?
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Optically settled?
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Character, not default-adjacent?
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A concept — or decoration?
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Feels like the brand?
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At home on any background?
Example diagnosis
“YOUR LOGO IS CLEAN. BUT IT ISN’T VERY DISTINCTIVE.”
The most common verdict — safe, professional, forgettable. DOTS LOGO shows where ownability leaks.
Test my logoFAQ
A free logo diagnostic. Upload your logo for a 0–100 score across ten dimensions — distinctiveness, memorability, scalability, typography, brand fit and more — plus pressure tests and concrete recommendations.
No — it diagnoses the logo you have: what it communicates, where it fails, how to strengthen it, while preserving your identity.
Canvas analysis measures palette size, ink coverage, edge energy, symmetry, contrast spread and more, scored by explicit rules per dimension. Anything unmeasurable — exact typeface, trademark uniqueness — is excluded, never invented.
No — no automated tool honestly can. Ownability is estimated from palette rarity, construction and category conventions. Trademark clearance needs a legal search.
Yes — test your logo, see the full diagnosis, share the result. No account, no email wall. Your upload never leaves your browser.
When to use it
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Pressure-test the mark at favicon size, in mono and on dark surfaces before it ships everywhere.
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Find out whether the mark needs refinement or a rethink — with evidence, not opinions.
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Score competing directions on the same ruler to settle subjective debates.
Logo and identity design is one part of a wider brand system — built with you for where it will actually appear, not just the deck it was approved in.