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Before a rebrand
Benchmark how your brand reads today so the redesign has something to beat — then re-score after launch.
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branding.
strategy.
campaigns.
design.
experiences.
impact.
A free 0–100 audit across 8 dimensions — clarity, identity, trust and more. One URL, one number.
An AI-assisted brand assessment, not a scientific measurement.
Yours in about 2 minutes. Run the audit
How it works
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URL plus context — industry, audience, how you want to be seen.
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Clarity, identity, consistency, distinctiveness, memory, positioning, trust, experience.
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A 0–100 score with Brand DNA, the gap, and three first moves — shareable.
What we score
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Strangers get what you sell in seconds.
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Type, colour and imagery pull one way.
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Website, socials, touchpoints — one language.
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Not mistakable for a competitor.
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Worth remembering tomorrow.
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A clear corner of the market.
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Buying from you feels low-risk.
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Fast, legible, friction-free first visit.
Example readout
78 / 100 — CREDIBLE, BUT FORGETTABLE.
The most common profile — good bones, no memory.
Find your scoreFAQ
A free brand audit. Submit your URL for a 0–100 score across eight dimensions — clarity, visual identity, consistency, distinctiveness, memorability, positioning, trust and digital experience.
Your homepage is fetched and measured — headlines, copy, calls-to-action, colours, typefaces, trust markers, metadata — then scored by deterministic rules across eight dimensions. Unmeasurable signals are excluded, never counted against you. No single AI model decides the number.
Yes — full breakdown and shareable scorecard. No account, no email wall.
Brand DNA (how it feels vs what it lacks), THE GAP (desired vs communicated perception), your biggest opportunity, and three recommendations.
Stored only in your browser. Nothing uploaded or shared — never indexed or public unless you share the link.
When to use it
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Benchmark how your brand reads today so the redesign has something to beat — then re-score after launch.
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A number opens budget conversations that adjectives can't. Bring the breakdown, not just the score.
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Score any website in minutes to see where the brand stands before you commit time or money.
We build brand systems that move every one of these dimensions — identity, consistency, distinctiveness and trust — as one system rather than eight fixes. Audit it free in 2 minutes first.