02 — Desk

Digital Insights

Notes on UX, interfaces, websites and product experiences — what makes digital products usable, fast and worth remembering.

UX, UI, websites, product experiences, conversion.

Latest in Digital

Why Beautiful Websites Still Fail: A Conversion Audit Framework

Awards don't convert. A five-step website conversion audit — clarity, trust, hierarchy, friction, action — that finds why pretty sites leak revenue.

2 Sept 2026 · 11 min read

“Awards don't convert. A five-step website conversion audit — clarity, trust, hierarchy, friction, action — that finds why pretty sites leak revenue.”

digital

UX Mistakes That Kill Conversion (And How to Fix Each One)

Conversion rarely dies in one dramatic moment — it bleeds through a dozen micro-frictions. The usual suspects, ranked by damage, with fixes.

11 Aug 2026 · 9 min

digital

How to Design a Memorable Website: Stand Out Without Gimmicks

Memory is a design material. One brave decision per page, ruthless deletion, and why distinctive structure beats decoration.

30 Jun 2026 · 7 min

digital

Website UX Audit: A Complete Checklist for 2026

Complete website UX audit checklist for 2026. Evaluate navigation, content, conversion, performance, accessibility and more with our framework.

27 May 2026 · 6 min

digital

Website Redesign: 15 Signs Your Website Needs One

Is it time to redesign? 15 clear signs your website needs a redesign—business, brand, UX, and performance signals—and what to do next.

22 May 2026 · 6 min

digital

Website Accessibility: The UX Basics Every Modern Website Should Get Right

Website accessibility basics for modern teams. Core WCAG principles, practical checks, and design decisions that make your site usable for everyone.

12 May 2026 · 6 min

digital

UX Design: A Practical Guide to Designing Better Digital Products

A practical guide to UX design for digital products. Frameworks, principles, and process to build products people actually want to use.

2 May 2026 · 6 min

digital

UI vs UX Design: What's the Difference?

UI vs UX design explained clearly. Learn the difference, how they work together, deliverables, and how to evaluate both for better products.

27 Apr 2026 · 6 min

digital

Mobile-First Design: Why Your Website Should Be Designed for Phones First

Mobile-first design explained. Why designing for phones first leads to better clarity, faster sites, and higher conversion across all devices.

28 Mar 2026 · 6 min

digital

Landing Page Design: The Complete Conversion Checklist

Complete landing page conversion checklist. Design principles, structure, copy, proof, and friction fixes to turn more visitors into customers.

18 Mar 2026 · 6 min

digital

How to Design a Website That Converts Visitors Into Customers

Learn how to design a high-converting website. Practical framework for clarity, trust, and friction-free conversion — not tricks or hacks.

8 Mar 2026 · 6 min

digital

How to Design a SaaS Website That Explains a Complex Product

How to design a SaaS website that makes complex products simple. Narrative, structure, proof, and conversion framework for B2B SaaS sites.

3 Mar 2026 · 6 min

digital

Design Systems Explained: Why Digital Products Need More Than UI Screens

What is a design system and why it matters. Components, tokens, patterns, and governance — how systems speed up product teams.

22 Jan 2026 · 6 min

Test it on your own brand.

DOTS SCORE

Your brand has a score. Find out what it is.

DOTS COLOR

Debug your brand colors — contrast, personality and fixes.

Follow the studio

See the work
as it happens.

Process, launches and thinking — on LinkedIn, Facebook and Instagram.

Digital Insights

Why Beautiful Websites Still Fail: A Conversion Audit Framework

“Awards don't convert. A five-step website conversion audit — clarity, trust, hierarchy, friction, action — that finds why pretty sites leak revenue.”

UX Mistakes That Kill Conversion (And How to Fix Each One)

How to Design a Memorable Website: Stand Out Without Gimmicks

Website UX Audit: A Complete Checklist for 2026

Website Redesign: 15 Signs Your Website Needs One

Website Accessibility: The UX Basics Every Modern Website Should Get Right

UX Design: A Practical Guide to Designing Better Digital Products

UI vs UX Design: What's the Difference?

Mobile-First Design: Why Your Website Should Be Designed for Phones First

Landing Page Design: The Complete Conversion Checklist

How to Design a Website That Converts Visitors Into Customers

How to Design a SaaS Website That Explains a Complex Product

Design Systems Explained: Why Digital Products Need More Than UI Screens

Test it on your own brand.

DOTS SCORE

DOTS COLOR

See the workas it happens.

Digital Insights

Why Beautiful Websites Still Fail: A Conversion Audit Framework

“Awards don't convert. A five-step website conversion audit — clarity, trust, hierarchy, friction, action — that finds why pretty sites leak revenue.”

UX Mistakes That Kill Conversion (And How to Fix Each One)

How to Design a Memorable Website: Stand Out Without Gimmicks

Website UX Audit: A Complete Checklist for 2026

Website Redesign: 15 Signs Your Website Needs One

Website Accessibility: The UX Basics Every Modern Website Should Get Right

UX Design: A Practical Guide to Designing Better Digital Products

UI vs UX Design: What's the Difference?

Mobile-First Design: Why Your Website Should Be Designed for Phones First

Landing Page Design: The Complete Conversion Checklist

How to Design a Website That Converts Visitors Into Customers

How to Design a SaaS Website That Explains a Complex Product

Design Systems Explained: Why Digital Products Need More Than UI Screens

Test it on your own brand.

DOTS SCORE

DOTS COLOR

See the workas it happens.

See the work
as it happens.

See the work
as it happens.